Erik Akers

I couldn’t count how many times I’ve pitched and idea to some­one, and either because they didn’t get it, didn’t think their cus­tomers would get it or what­ever rea­son, flatly turned the idea with­out a sec­ond thought. Much like a knee-jerk reac­tion you have when some­one sell­ing long dis­tance calls in the mid­dle of dinner.

Most of the time these ideas just aren’t in their com­fort zone and they don’t think it will have the impact of their cur­rent brand­ing, adver­tis­ing or what­ever they are review­ing to change. But here is the catch-22 in all of this:

If they never try some­thing, how do they know it will not have the impact of what it’s replac­ing? The answer is they don’t, the idea and all pos­si­ble new clients that could come with the idea are gone.

What nor­mally hap­pens? What­ever they are review­ing doesn’t change that much, maybe it’s freshen up a bit with cou­ple of new ideas and maybe, just maybe some new col­ors. Does it win over new clients?

Nope, it does just about as good as what­ever it replaced.

So was that a good idea? Replac­ing some­thing that didn’t really change much or help grow the busi­ness into new areas?

Again, the best idea could be the one you were to scared too, didn’t under­stand or what­ever rea­son never used. When lis­ten­ing to or com­ing up with new ideas, fight hav­ing a knee-jerk reac­tion to any­thing when you first hear let it, let it sink in and talk about the idea before mak­ing decid­ing for or against it.